2018 cruise

Cruises, Mobile and Conscious Tourism: What to Expect from the Travel Industry in 2018

The travel industry is in constant flux, evolving, offering new services and finding innovative ways to fuse tech into the travel experience. Here are some of the key developments that will shape the travel landscape in 2018 and beyond. Rise in Cruises Cruise ship travel is expected to grow 4.5% in 2018, and the industry

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The Importance of Proper Photo Crediting

  When creating or publishing online content it is of vital importance to ensure that you properly attribute credit when using other people’s content, be it text, photo, audio, video or any other form of digital media. This must be done both to give the creators proper recognition for their work and to protect oneself

ArrivalGuides-mobile-traveling

Global Travelers Demand Instant Access to Information From Anywhere While They Travel

Mobile is dominating the world, changing the way users interact not only with each other, but with their favorite brands, as well. Users are smarter than ever before. They are educated, well informed and know exactly what they want. They have higher expectations and demand a seamless user experience while browsing, searching and booking. If

UNWTO Video Competition

What Makes a Compelling Travel Video: Lessons from the UNWTO Video Competition

A lot has been said about some of the more technical aspects of making a successful destination travel video (“keep it short”; “catch the viewers’ attention in the first 10 seconds lest they click away”; “make the video mobile-friendly and indexible to achieve greater visibility”; etc.), but if this year’s United Nations World Tourism Organization

Skift Global Forum

Skift Global Forum 2017: What We Learned at the “TED Talks of Travel”

The Skift Global Forum events are NOT, they insist, a trade fair. They are creative business gatherings for travel industry leaders, often unofficially referred to as “the TED Talks of travel”. They are discussion forums where the industry’s greatest minds – marketers, strategists, technologists, innovators – talk about changing trends and the future of travel.

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The Blurred Line Between Leisure and Business Travel

Bleisure is not new to the travel community, but while mixing business and leisure has been present for a long time, it has recently increased, along with the use of the “bleisure” word. The newest Expedia Media Solutions research reveals the habits of bleisure travelers who extend their business trip with fun and leisure activities.

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Video on a Landing Page Increases Conversion by 86%

Over the last year, consumers changed their online behavior. Sitting in the safety of their home, binge-watching television is long-gone. I’m not saying the Netflix-and-chill affair is over. Quite the opposite – we certainly enjoy movie marathons, but our preferences on how we do it have altered. Most obviously, we are paying attention to more

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Is the Time Right for Trip Planning Tools?

The following post was written by Ola Zetterlöf, chief operating officer of ArrivalGuides, one of the 2016 Phocuswright Conference media partners. The article was originally published on Phocuswright website. I was asked by Phocuswright to give my thoughts on the companies in this year’s Phocuswright Innovation events. For me there are two key factors to

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Travel distribution – the end of the world as we know it

A recent Amadeus report “Travel distribution – the end of the world as we know it” lists mobile apps as the most important technology to disrupt travel distribution. Mobile devices are already shaping the market today and their role as a major disruptor in the industry will continue to grow. Their portability is modifying the

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A savvy group of travelers you can ignore no longer

Millennials have become one of the most important groups of customers in the travel sector. They have a big influence on the travel industry and represent a rapidly growing group of travelers. Here are 10 facts about millennials: Millennials are group of youngsters, between ages of 16 and 34 They are smart and demands customized