UNWTO Video Competition

What Makes a Compelling Travel Video: Lessons from the UNWTO Video Competition

A lot has been said about some of the more technical aspects of making a successful destination travel video (“keep it short”; “catch the viewers’ attention in the first 10 seconds lest they click away”; “make the video mobile-friendly and indexible to achieve greater visibility”; etc.), but if this year’s United Nations World Tourism Organization

Skift Global Forum

Skift Global Forum 2017: What We Learned at the “TED Talks of Travel”

The Skift Global Forum events are NOT, they insist, a trade fair. They are creative business gatherings for travel industry leaders, often unofficially referred to as “the TED Talks of travel”. They are discussion forums where the industry’s greatest minds – marketers, strategists, technologists, innovators – talk about changing trends and the future of travel.

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The Blurred Line Between Leisure and Business Travel

Bleisure is not new to the travel community, but while mixing business and leisure has been present for a long time, it has recently increased, along with the use of the “bleisure” word. The newest Expedia Media Solutions research reveals the habits of bleisure travelers who extend their business trip with fun and leisure activities.

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Video on a Landing Page Increases Conversion by 86%

Over the last year, consumers changed their online behavior. Sitting in the safety of their home, binge-watching television is long-gone. I’m not saying the Netflix-and-chill affair is over. Quite the opposite – we certainly enjoy movie marathons, but our preferences on how we do it have altered. Most obviously, we are paying attention to more

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Is the Time Right for Trip Planning Tools?

The following post was written by Ola Zetterlöf, chief operating officer of ArrivalGuides, one of the 2016 Phocuswright Conference media partners. The article was originally published on Phocuswright website. I was asked by Phocuswright to give my thoughts on the companies in this year’s Phocuswright Innovation events. For me there are two key factors to

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Travel distribution – the end of the world as we know it

A recent Amadeus report “Travel distribution – the end of the world as we know it” lists mobile apps as the most important technology to disrupt travel distribution. Mobile devices are already shaping the market today and their role as a major disruptor in the industry will continue to grow. Their portability is modifying the

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A savvy group of travelers you can ignore no longer

Millennials have become one of the most important groups of customers in the travel sector. They have a big influence on the travel industry and represent a rapidly growing group of travelers. Here are 10 facts about millennials: Millennials are group of youngsters, between ages of 16 and 34 They are smart and demands customized

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How mobile influences travel

Thanks to mobile, we are able to make decisions and take actions anywhere and at any given time. This means that the customer’s journey has been changed – it is now fragmented to small decision-making moments every time when we´re planning, booking or traveling. We are no longer sitting in front of the desktop trying to

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Pokémon Go has become a major influence on travel plans

Traveling is all about exploring new places, having a pleasurable stay and finding inspiration within new destinations. The way we travel today has changed. Mostly thanks to technology, but also because of changes in lifestyle. This year, millennials represent the fastest growing group of travelers, exploring the world with their smartphones and digitally connecting with

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Why travelers abandon their online bookings?

Being one of the leading industries in 2016, travel and tourism contributed $7.2 trillion (9.8% of global GDP[1]) to the global economy in the past year. Apart from great numbers, there are still 75% of online bookings that fail to complete. Why is that? We know by now that travelers spend up to 83% of