ArrivalGuides Introduces First Destination Guide with POI videos

Gothenburg, Sweden (1st June 2016) – ArrivalGuides is proud to announce a release of its very first destination guide featuring travel videos in the Points-of-Interest of popular attractions, sights, restaurants and much more.

The city of Karlskrona is the first of many ArrivalGuides´ destination partners launching an upgraded destination guide that includes videos for its best activities, events, attractions, etc. With POI videos and bookable products, Visit Karlskrona offers travelers a complete travel itinerary to enrich their experiences before, during and after the journey.

Destination guides are the source of inspiration and entertainment for travelers and ArrivalGuides offer a wide range of over 550 global destinations with captivating images and engaging destination videos.

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Storytelling with attractive images is still vital, yet in today’s digital age just not enough. Travel videos are changing the travel landscape and including POI videos in the destination guides is an obvious step for every destination to take to offer travelers an authentic experience while building a brand they can trust.

“There is a major shift in our role as a DMC, where we offer our visitors and inhabitants a number of platforms to spread inspiration and information about our city. Inspiration is the key in the competitive tourism industry to attract visitors, and we see that videos are really effective. We are therefore very proud to be the first destination in ArrivalGuide´s network to showcase videos on our POIs. Videos are filmed and produced by Karlskrona´s inhabitants and ambassadors which make content authentic, and that is exactly how we all wanted to present it”, said Terje Pedersen, Head of Tourism, Visit Karlskrona.

About ArrivalGuides

ArrivalGuides is the world’s largest distributor of destination content. Over 340 partners are using our library of destination information to improve customer interaction, experience, loyalty and transactions with their brand. ArrivalGuides represents more than 550 destinations and official tourist boards, who manage their own destination information in our content management system. Our client network consists of major global, influential brands who are using ArrivalGuides’ destination content to drive their travel business across all platforms and digital communications including apps, booking confirmations, newsletters, Smart TV applications and touchscreens. For more information, visit www.arrivalguides.com or www.arrivalguides.biz.

About Visit Karlskrona

Visit Karlskrona is a DMC in the World Heritage City of Karlskrona in southern Sweden. From our office on the island of Trossö, 6 km out in Sweden´s southernmost archipelago, we aim to attract visitors from all over the world, using multiple platforms and tools. Always looking for new ways of communication and inspiration, ArrivalGuides has been a natural partner for several years, allowing us to reach markets and potential visitors that we ourselves couldn´t possibly achieve.
In cooperation with Hyper Island (School of Digital Media, with HQ in Karlskrona and affiliates in Stockholm, Manchester, Singapore, New York and Sao Paulo), we push ourselves even harder to be in the front end of the digital evolution.