China Eastern Airlines launch reinforces ArrivalGuides leading position in China

Gothenburg, Swededn (May 16, 2013) – China Eastern Airlines has now launched ArrivalGuides ContentMax™ solution to offer their website visitors updated and inspirational destination content on their destination pages.

“Professionalism makes the success. ArrivalGuides help us provide our customers with premium experiences. “, says Simon Xu, e-commerce Overseas Manager at China Eastern.

The solution is live on China Eastern international websites and will go live on the Chinese website as soon as ArrivalGuides has finished translating 50 key destinations into simplified Chinese.

ArrivalGuides director of distribution clients Ola Zetterlof says “This partnership together with the previously announced agreement with eLong reinforces our position as the key content supplier for the Chinese online travel marketplace. Chinese airlines are trailing the leading OTAs eLong and Ctrip when it comes to generating online sales, but are now focusing more online”.

China Eastern Airlines is a major Chinese airline operating international, domestic and regional routes and serves nearly 70 million travelers annually and ranks among the world’s top 5 airlines in terms of passenger transportation volume.

ArrivalGuides is a global leader in supplying destination content solutions to the travel industry. Over 170 travel companies use the information to increase their online business offering. ArrivalGuides provide updated information for over 440 destinations, in various languages. ArrivalGuides has created a unique network of information sourced and updated directly by the official tourist bureaus.