Thanks to mobile, we are able to make decisions and take actions anywhere and at any given time. This means that the customer’s journey has been changed – it is now fragmented to small decision-making moments every time when we´re planning, booking or traveling. We are no longer sitting in front of the desktop trying to
Gothenburg, Sweden (March 11, 2015) – Niantic Labs at Google and ArrivalGuides, the world’s largest supplier of destination guides B2B, have partnered to surface ArrivalGuides articles on the Field Trip app. Content will be viewable in the Field Trip mobile app, as well as in the Field Trip cards that are nested in Google Now.