Why travelers abandon their online bookings?

Being one of the leading industries in 2016, travel and tourism contributed $7.2 trillion (9.8% of global GDP[1]) to the global economy in the past year. Apart from great numbers, there are still 75% of online bookings that fail to complete. Why is that? We know by now that travelers spend up to 83% of


Online Video Content: The Future of Destination and Travel Information

Standing out in the online crowd has never been more important. The masses of content produced in an ever-shifting web environment make it hard for the consumer to find that ‘special something’ that makes your destination information unique. In this context, questions such as, ‘Which channels are the most important ones to reach your target

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China Eastern Airlines launch reinforces ArrivalGuides leading position in China

Gothenburg, Swededn (May 16, 2013) – China Eastern Airlines has now launched ArrivalGuides ContentMax™ solution to offer their website visitors updated and inspirational destination content on their destination pages. “Professionalism makes the success. ArrivalGuides help us provide our customers with premium experiences. “, says Simon Xu, e-commerce Overseas Manager at China Eastern. The solution is